![]() ![]() Almost all successfully scaled LinkedIn campaigns pivot to content ads. You can and should still track this top of funnel ad spend down to revenue, but direct-to-demo campaigns on LinkedIn are hard to scale. LinkedIn works best with top-of-funnel advertising. You have a sales team that can call leads generated from content ads, such as guides, checklists, templates, etc. Your expected value from a lead has to be high to make it work. The cost per click can be as high as $50. LinkedIn is very expensive, cost per lead ranges from $100 - $800 depending on qualification. You have a high estimated LTV of your customers (at least $3k per customer, the average on LI is higher). This is because small business owners don’t use LinkedIn, outside of several niche industries. You’re targeting traditional B2B customers (10+ employees, not B2SMB). In general, LinkedIn ads should be used if: The ad platform can use that data to give you fantastic B2B targeting options that other firms can’t match. Each person voluntarily gives up data points about their company and job in their profile. LinkedIn is the world’s largest professional social networking site. ![]() ![]() LinkedIn ads are an obvious first thought for any B2B company. This guide is for you if you’re trying to grow a business that has business customers, and you’re running or want to run B2B ads. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |